I love attending smaller shows. I’ve said this many times, but both the vendor and attendee experience at regional pen shows can often be better at than at “bigger”, more-hyped events. Stationery is trendy right now (though I don’t need to tell most of you that) and it seems as though every year there are more reports of over-hyped and/or oversold pen shows or other events that result in long wait times, overcrowding, botched admissions processes with out-of-towners effectively turned away at the door, and annoyed customers. A few people have asked why I’ve started to steer clear of larger shows, and my answer is always the same: They’re not that fun for me and aren’t really consistent with how I want to run T.G.S.
People spent a LOT of time at our table, testing pens and pencils or simply doodling on our Blackwing testing station.
What’s Good-to-Great About the Arkansas Pen Show
While “exposure” from a large event can be valuable for the business, overcrowded events that offer a poor attendee experience can be counterproductive given how I like to operate. Personally, I’ve chosen the path of sustainable growth based off of real interaction with customers and readers where I can offer a level of personal service that other sellers cannot. If I’m going to close the physical shop for a weekend and set up at an event, I want the experience to be the same as if someone came to our shop in Nashville and had the opportunity to try stuff out, ask questions, and have the same relaxed, laid-back experience browsing without being pushed by other people trying to reach the table. We had plenty of traffic at the Arkansas Pen Show, and the show was never crowded to the point where I couldn’t have a 5-10 minute conversation with anyone who wanted to talk while shopping. Other regional shows I’ve attended such as the Atlanta Pen Show and, on a quiet day, the Baltimore Pen Show, have a similar vibe.
I swung by Vanness on Monday morning before heading back to Nashville, where we had all the Yamamoto Paper samplers spread out to test.
The Arkansas Show draws one of the friendliest, most welcoming groups of people I’ve experienced at shows. After-hours events tend to be close-knit and small (we had a rotating round-table meet and greet on Saturday night), and if you need to exit the show floor for a while, or simply need to get out of the hotel, Vanness Pens is located in Little Rock and always has a steady stream of people coming through their doors on show weekend. I’ve collaborated with Vanness a lot over the years, and we had the chance to film some video content that you’ll see posted to both of our social media feeds and YouTube channels in the coming weeks! Hopefully it will be helpful to those on the fence about attending a pen show in the future.
Matthew hard at work grinding a Kodachi nib on my friend Chad’s Pilot.
The Not-So-Good
This show desperately needs a new venue. The hotel where the show has been located for the past two years is “tired” (polite description) and the public bathrooms were gross. After being on your feet for 10+ hours as a vendor or weekend attendee (more if you include after-hours events), it’s nice to be able to go back to a clean, quiet room and rest. I didn’t have a great experience at the hotel last year, but after they tried to check me into a room with (1) four different sets of keys that didn’t work and (2) dead bugs smashed on the bathroom ceiling, I was done and decided to stay at a newer hotel across the street which was only $20 per night more expensive. Look, some people go to pen shows wanting to spend the least amount of money possible, which I get, but in my opinion the extra investment was well worth it, and it was kind of nice to have some separation from the pen show at night and in the morning which allowed me to relax and recover a bit. For the record, I don’t have unreasonably high hotel standards, especially on the pen show circuit, but this hotel wasn’t particularly cheap (especially for what it was), the online photos of the hotel looked nothing like reality, and there’s a baseline level of cleanliness that, in my opinion, hotels are obligated to provide that was not present here. Others may feel differently but in my experience, if the venue of a show feels lower-end, that negatively affects the perception of the show itself and the businesses who attend. It’s also not fair to attendees and vendors who spend a lot of money to come to the show, to have to deal with these issues. The previous show hotel was clean and about the same price-wise from what I can recall.
For the record, the pen show room rate typically DOES NOT get you a pool view (or here, a “lake view”). :)
What’s Trending In Pens and Stationery? The Hits of this Year’s Arkansas Pen Show
Setting aside hotel issues, the content of the Arkansas Show is always great. There is a good mix of vintage, modern, and small makers to keep things interesting. Personally, I dropped most of my dollars on nib grinds and an upgraded nib for my Conid Bulkfiller Kingsize (going from titanium, which I simply don’t like, to gold). I had Matthew Chen add two of his excellent Kodachi grinds to two different pens, which I’ll be showcasing in a separate post/video soon. (Pro tip: If you want nib work done, smaller shows are great because there’s less of a wait for nib work. Walk-up slots were available throughout the weekend.) I also purchased a couple bottles of Akkerman Ink and a Leonardo Momento Zero Nuvola at Vanness on Sunday.
In terms of what was popular at the show, I bet pretty heavily that non-fountain pen stationery items would draw a lot of interest, which turned out to be correct. I sold through more than half of the shop’s most recent Roterfaden shipment, as well as a lot of the new Lochby Field Folios and Sidekicks. Washi tape, Uni Jetstream and Jetstream Lite Touch Multi Pens, and Traveler’s Notebooks and all the accessories were also popular. In recent years, pen shows have drawn a lot of first-time attendees and those with a strong interest in general stationery other than fountain pens, and I’ve tried to focus on ensuring that this part of the community has a vendor with plenty of stuff for them to peruse.
I love it when customers bring their products by the table, especially when they’re being well-used like this Lochby Field Journal!
Takeaways and Final Impressions
This year I’ve made the decision to dial back my full pen show setups and concentrate on keeping our Nashville location open as much as possible in order to grow the local business. That said, with such a niche clientele, it’s important to support your regional shows, so after some consideration (and more than a few customer requests), I will be attending the Atlanta Pen Show next weekend with my friends from Hinze Pens. Hopefully we will have our next TGS x Hinze collaboration fountain pen available at the table. While I may not have the two tables full of goods that I was able to bring to Little Rock, I will have any Roterfaden left over from this current shipment, as well as Traveler’s and Lochby so that you can complement your pen purchases with a nice new notebook cover!
The Gentleman Stationer is supported by purchases from the T.G.S. Curated Shop and pledges via the T.G.S. Patreon Program.
